College of Administration and Economics

Courses

English Reading in Business

Course Code BUAD124 Th 3 Pr 3 CrHrs 3

اكساب الطالب مهارات كتابة الرسائل التجارية

 

اكساب الطالب مهارات كتابة الرسائل التجارية

تعريف الطالب بمفهوم الرسائل التجارية انواعها , كيفية كتابتها , ماهية اقسامها , و كيفية الاستفادة من الخبرات التي يتعلمها من دراسته للمادة ة تطبيقها في حياته العملية

ئەرکەکانی قوتابی

به‌رپرسیارێتی قوتابی سه‌باره‌ت به‌ کۆرسه‌که‌ :

ئاماده‌بوونی قوتابیان له‌ هەموو وانه‌کاندا
ئاماده‌بوونی قوتابیان له‌ هەموو تاقیکردنه‌وه‌کاندا
ئەنجامدانى ئەرکەکانى دواى دەوام وەک راپۆرت و ووتار نووسین

ڕێگه‌ی وانه‌‌ ووتنه‌وه‌

مامۆستا ڕێگه‌ی وانه‌‌ ووتنه‌وه‌ ئەم ئامرازە بکار دهێنت ‌:‌

داتاشۆ و پاوه‌رپۆینت.
ته‌خته‌ی سپی.
سمارتبۆردیان‌.
مه‌لزه‌مه‌.

سیستەمی هه‌ڵسه‌نگاندن

جۆری هه‌ڵسه‌نگاندن (تاقیکردنه‌وه‌کان یان ئه‌زموونه‌کان) چه‌ند نمره‌ی له‌سه‌ره و چۆن نمره‌کان دابه‌شد‌کرا:

تاقیکردنه‌وه‌ی مانگانه ٣٠ نمره
کویزه‌کان ڕاپۆرت ووتار نووسین ٥ نمره
ئاماده‌نه‌بوونی خوێندکار له‌ پۆلدا. ٥ نمره
دوماهیک تاقیکردنه‌وه ٦٠ نمره
  1. Gene Burton & Maha Thakur , Management Today , Principles and Theory , Tata Mc Grow Hill , Publishing Company Limited , New Delhi 1997
  2. Ken O , Quinn Perfect Phrases For Business Letters , Mc Grow Hill , 2006
  3. د. يونس احمد البطريق  , المراسلات التجارية , عربي – انجليزي – فرنسي , الدار الجامعية الاسكندرية 2009
  4. عبدالرحمن صالح علوش , الطريقة الميسرة للمراسلات التجارية باللغة الانكليزية , دار الشمال , طرابلس ط/1 , 2007
  • مقدمة عن المادة و توزيع الدرجات و كيفية اداء الامتحانات
  • المنظمة , تعريفها و عناصرها , الادارة عملية هادفة
  • وظائف المدير
  • الاتصال و عناصره , انواع الرسائل
  • اقسام الرسائل التجارية و نموذج بتوزيع هذه الاقسام
  • مصطلحات تستخدم في الرسائل التجارية
  • عبارات (جمل) تستخدم في الاستفسار عن شروط البيع , عبارات (جمل) تستخدم في عرض السلع
  • عبارات (جمل) تستخدم في طلبيات ارسال السلع و شروطتها
  • عبارات (جمل) تستخدم في الاجابة على ارسال البضاعة
  • كتابة رسالة جوابية و منح خصم و اختبار عملي للطلبة
  • كتابة رسالة اعتذار و طلب اسعار اقل
  • كتابة رسالة طلبية
  • كتابة رسالة اجابة على رسالة طلبية
  • كتابة رسالة تطلب ارسال التفاصيل عن البضاعة
  • كتابة رسالة عن تخفيض الاسعار و ارسال الكتلوكات
  • امتحان فصلي
  • رسالة عن شكوى من وجود عيوب في البضاعة المرسلة
  • كتابة رسالة الاستفسار عن مكان استلام البضاعة و تاريخ ارسالها

Q1/ What is meant by business correspondence?

Q2/ How is personal correspondences different from business correspondence?

Q3/ Explain the importance of writing a business letter?

Q4/ Describe the inner and outer qualities of a good business letter?

Q5/ What is meant by Enquiry letter? What are the points one should remember while writing an enquiry letter?

Q6/ Explain the various parts of a business letter with the help of a specimen?

Q7/ What is meant by Quotation letter? How does it different from enquiry letter?

Q8/ What is meant by Recovery letter?

Q9/ What is meant by Order letter? Give a specimen of an order letter?

Q10/ What is meant by Complaint letter? Under which situations is a complaint letter written?

Q11/ State the important points one should keep in mind while writing a complaint      letter in business?

Q12/ Draw a Format of a Business Letter?

Q13/ What are the advantages of business letter?

Q14/ What are the disadvantages of business letter?

Q15/ What are the advantages and disadvantages of business letter?

Q16/ What is Inquiry Letter?

Q17/ Draw a Format of a Business (Inquiry Letter)?

Q18/ What are Points to be considered while writing an Inquiry letter?

Q19/ What is The Quotation Letter?

Q20/ Draw a Format of a Business (The Quotation Letter)?

Q21/ What are Points to be considered while writing a Quotation letter?

Q22/ What is Order letter?

Q23/ Draw a Format of a Business Order letter?

Q24/ What are Points to be considered while writing an Order letter?

Q25/ What is Complaintletter?

Q26/ What are Points to be considered while writing an Complaint letter?

Q27/ Draw a Format of a Business (Complaintletter)?

Q28/ What is Recovery letter?

Q29/ What are Points to be considered while writing an Recovery letter?

Q30/ Draw a Format of a Business Recovery Letter?

Q31/ What is Sales letter?

Q32/ What are Points to be considered while writing a Sales letter?

Q33/ Draw a Format of a Business (Sales Letter)?

Q24/ What is letter of Resignation?

Q35/ What are Points to be considered while writing letter of Resignation?

Q36/ Draw a Format of a Business letter of Resignation?

Q37/ What are the main parts of business letter?

Q38/ What are the inner qualities of a good business letter?

Q39/ What are the outer  qualities of a good business letter?

Q/ Given below are certain statements. Write ‘T’ against true statements and ‘F’ against false statements.

1.      Letter is a form of written communication.

2.      Through business letter personal contact can be maintained between buyer and seller.

3.      Business letters lead to decline the goodwill of the firm.

4.      Letter is a convenient and economic mode of communication.

5.      Business letters do not help in removing misunderstanding between buyer and seller.

6.      What is meant by Enquiry letter? What are the points one   should remember while writing an enquiry letter.

Fill in the blanks with suitable words.

1.      The aim of recovery letter is to ………… without annoying the customers.

2.      The recovery letter written by the ………… for collection of money for the goods supplied to the buyer.

3.      A complaint letter is written when the ………… does not find the goods upto his satisfaction.

4.      A complaint letter is normally written by ………… when he receives wrong, defective or damaged goods or receives incorrect quantity of goods.

5.      ………… letters should be written immediately after receiving the defective goods.

6.      ………… are written by a buyer to the seller giving the order to purchase the goods is called …………

7.      After receiving the letter of enquiry from a prospective buyer, the sellers supply the ………… information by writing a letter that is called ………… letter.

8.      Letters of ………… should clearly state the ………… required, which may be asking for a price list or a sample.

9.      Sometimes prospective buyers want to know the ………… of the goods which they want to buy, like quality, quantity, price, mode of delivery and payment, etc.

10.   A ………… is a piece of direct mail which is designed to persuade the reader to purchase a particular product or service.

11.   The main aim of sales letter is to ………… your product in front of customers or clients.

12.   ………… consists of headline 1-headline 2- body copy

3- call to action 4- graphics design.

13.              ………… is the most important text on the Sales letter.

14.   ………… of a sales letter is an important part of branding.

Choose the correct answer:

 

1.      One of the advantages of Business letter is ………..

A- Old Media       B- Low Cost      C- Missing      D- Formal Structure

2.      ……….. is an inner Quality of a good business letter.

A- Envelope         B- simplicity      C- Colour       D- Size of paper